Delta offers customers more airplanes with entertainment on every seatback than any other airline in the world, “said Tim Mapes, senior vice president and director of marketing at Delta.” Providing customers with more options for their onboard experience puts Delta apart from other airlines and is another example of how we are listening to our customers and responding with innovation and new products. ”
With the commitment to install more than 600 aircraft with screens on each seat back for 2018, in partnership with Panasonic, Delta is putting the choice in the hands of the customer. In addition to investing in seat entertainment, customers can choose to download Delta Studio content to their personal devices throughout the airline’s main fleet, as well as in all two-class aircraft.
“Customers tell us that investing in entertainment, either by adding more screens, offering free entertainment or expanding the high-speed Wi-Fi service, is important. So we will continue to lead the industry to make these improvements on board,” said Mapes. “We recognize that Delta customers perform multiple tasks, using multiple screens throughout their day and we want to offer them options and flexibility to decide how they want to spend their time on board.”
Delta Studio consistently provides the best depth and breadth of content in the skies, from its programming of nominees to the best films during the awards season to having almost all recent blockbusters in its repertoire. The flight entertainment system currently offers:
- Up to 300 movies, including more than 100 foreign movies750 TV shows
- 2,000 songs
- Up to 18 satellite television channels on select aircraft
- A selection of games in the Entertainment System on each seat backrest
To provide updated content for even the most experienced traveler, Delta has a partnership with most major movie studios and adds new content monthly. There is also a wide variety of native language content, as well as subtitled and dubbed content, available in a multitude of languages, including Japanese, Mandarin Chinese, Portuguese and Spanish.
This improvement is part of the airline’s multi-million dollar investment in customer experience that includes a cabin modernization program with new seats, Wi-Fi access on almost all flights, free snacks in Main Cabin on select coast flights at the coast, improved snacks in Main Cabin, meals prepared by chefs and a seasonal wine program in Delta One, a collection of service designed by Alessi, headphones with LSTN noise cancellation and more.
Delta has also made significant investments in customer experience on land, in addition to plans to add about 250 new aircraft to its fleet in the coming years. These include new Delta Sky Club lounges in Denver, Atlanta and Seattle, and club renovations in Nashville, Dallas, Newark and Minneapolis-St. Paul, the airport improvement programs in Atlanta, Los Angeles, New York and Salt Lake City, and the testing and implementation of an improved boarding process in Atlanta.