The psychology of the gift

The psychology of the gift

The psychology of the gift

Things you might not know about the meaning of the gift.

What is the gift?

It is an article given to another person (or yourself), in order to congratulate, thank or fulfill socially with the recipient of the same.

A gift can be accompanied by a card and a special wrap. The card can express some congratulations or feelings towards that person, in addition to good wishes for some achievement or goal achieved. The packaging can be related to the gift or represent a reason that goes with the personality of the recipient.The psychology of the gift

The psychology of the gift

Where does the word gift come from?

According to the Latin regalis, it means king or royalty. And as for French, it comes from the verb galer which means to have fun. As a synonym for gift, they have the words gift and present.

Making or receiving gifts, what generates more joy?

The gift gives back to antiquity, and today it still contains background that psychology allows to discover.

When a gift is given, unconsciously they improve and strengthen relationships. At the communicative level, a gift disposes and places the person who receives it in a receptive position, generating joy, as well as feeling valuable and appreciated.

But what about the act of giving and receiving and all the details involved in the delivery of a gift, and even your choice? Attention! Let’s look at some data regarding some studies in the area of ​​psychology, which clarify the picture a bit more and can help those who are thinking about giving a gift.The psychology of the gift

Take care of the details

In the choice of the gift, it will be denoted if the person has been cautious or not, therefore, shows traits of his personality. For example, if it is leisurely, you made a quick or accelerated purchase … that is, if you leave everything to the last minute or if you took the time and are careful and cautious to specify every detail. As the color, the shape of the packaging and why not, make a dedication. Likewise, it will let you take a look at whether it was analytical keeping in mind when choosing this gift, the characteristics of the personality of whom it is addressed.

Give and take

It is important to think about the person, beyond the price of the gift. You have to keep in mind when making the gift, which is not the quantity but the quality that will resonate in the person who receives it.

Who receives a single item as a gift, and is of great monetary value, will feel valued. But, if an expensive article is accompanied by another economic article, the fact of economizing will subtract the importance of the first article. This is denoted by studies from the University of Southampton – United Kingdom, which indicate that whoever gives the gift feels special when delivering it, and seeks in the same way that the person who receives it feels valuable and cheerful.The psychology of the gift

The psychology of the gift

However, a gift is usually more positive for the person who gives it, as it generates happiness and well-being, according to the “Journal of Experimental.”

Other aspects to take into account, from the psychology of the gift are:

  • Placed in the shoes of the other to generate empathy through the gift that will be delivered at the time.
  • Be creative and original, especially if the gifts are personalized will have a greater and better impact.
  • Take the time to choose a good gift.
  • Choose the ideal time to deliver the gift.

Some studies regarding the gift

Studies in the British community report that 84% of women give gifts, compared to 15% of men. But in this case men are more detailed when it comes to making a gift, looking at the price, design and meaning.

The gift has been studied by psychologists, traders and economists. In this sense, health professionals refer in this case that the fact of giving strengthen ties of human interaction. However, there are studies that suggest that 4 out of 5 Americans cut their expenses to give away at parties, according to an analysis by the “Center for a New Yunk Dream”, indicating that these people do not connect with family and friends from their emotions.

The network of psychologists suggests that through the gift, others are encouraged to socialize. The gift is indicative of the thought of the other person and this is an opportunity to strengthen relationships, says Margaret Rooker, a psychologist. Rooker, a specialist at the University of California, also said that when it comes to giving away, men look more at the price and appearance of the gift, while women focus more on the affective meaning of the gift. As for the feelings for the other; Respect and interest, in addition to caring for that person, are embodied in a gift.

Studies from the University of Virginia stressed that those who gave gifts to their pets, seek for them the welfare and – as in the case of humans – are expressing the pleasure of the act of giving to the other. Countless studies revolve around gift psychology. For children and adults, the joy of the gift is unquestionable, but when is that excitement greater or lesser? Will it be at the time of giving or receiving the gift ?, Let’s see below what science has reflected in various scenarios and groups of study.

What happens when we give? And what happens when we receive a present?

According to science, the right cerebral hemisphere is activated by giving a gift to the appreciated person. The right cerebral hemisphere is associated with generosity, thus creating a state of well-being in who gives the gift. Likewise, regarding the act of giving gifts, in 2010 Elizabeth Dwun conducted studies where it follows that adults were happier when they spent their money on others than on themselves, and above all, reflected that at parties they wanted to connect with the excitement concerning the celebration of the day of the Magi and the visit of Santa Claus or Santa Claus, so they decided to give gifts.

While the Plos One study in 2012, he suggested that even children were happier to give their treats to other children in the same group as to receive them. That same study underlined that the happiness that is appreciated in those who receive a gift satisfies those who provide it, and that is why the act of giving is repeated.

On the other hand, in an exchange of gifts, scientific studies indicate that the brain is distrustful in primer place, but trust is generated during the act of giving. Meanwhile, the Oxford Institute of Neuroscience found that endorphins – neurotransmitters – that promote well-being, are generated when the person buys new things or receives them.The psychology of the gift

Your personality in what you give

Is there commitment or pleasure in the gift you give ?, Is that person important or special for you? Or are you giving a gift in a mandatory way? To clear this question we invite you to analyze the type of gift you give, because this will help you to know more about your personality, even if all the personalities are at a point when giving away. And this is narcissism, the fact of feeling valuable, important and with the purchasing power to make a gift is unconscious, but it emerges. And that is not negative, it is a healthy way to accept and accept the other. Next, the personalities regarding the gift.


If you have a perfectionist personality, you will undoubtedly combine from the package to its colors and shapes, and you will also be a retailer when it comes to creating a dedication. You will also deliver the gift in perfect condition and in a very orderly manner, even you will place perfume, to achieve greater sophistication.


This personality is appreciable in the exquisite and unforgettable gifts, of high monetary cost, which are presented as very sophisticated and out of the ordinary. The purpose is to make the other feel extremely special and that this gift resonates in his memory. If this is your case, this is an unconscious way of wanting to get your attention with the gift.


If you are a clueless person you will deliver a gift without wrapping and you will express or think phrases like: “In the same way the wrapping is broken, it is not important”, “the wrapping will be forgotten”, “they will throw away the wrapping, so it doesn’t matter if I include it or not, the important thing is what goes inside. ” In addition, you will present the gift in a messy way, without a note, without your name. You will think that if you like yourself, that will be more than enough for the other to like.

Fresh and simple personality

If this is your personality, you will deliver a personalized gift and denote in this the affection towards the other person, making him feel special. Even this gift can be modestly designed at home, capturing a phrase and using harmonic and special colors and designs.

Histrionic personality

He will affirm that you are innovative and that you are consistently on the move. For example, your gift will be that of a souvenir of a walk or something special for that person to take you to any place or occasion other than the routine. You will also urge him to enjoy other spaces to make use of the gift you give him. In this case, articles or accessories from other cultures.

Some people ask and stop to think about how to hit the spot on the personality of whom the gift is aimed at, but what about your personality? It happens that buying a gift is also time for you, to enjoy yourself, meet you and have fun.

Surely with this information, you know what your personality is when making a gift. Giving or receiving, whatever the case, enjoy the gifts, is a magic.

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